Post by 24Seven Commerce on Sept 15, 2021 15:03:06 GMT
Amazon is the biggest name in the e-commerce industry, with over 2.45 Billion people visiting its site monthly.
That’s a huge number to crack! Isn’t it?
It works as a customer-centric platform where buyers can find a variety of products under a budget.
Despite its increased demand in the market, Amazon customer satisfaction is lowering at an increasing pace.
For the last decade, Amazon has been facing severe problems in treating their customers right.
Many people have complained of increased delivery times and unavailability of products to be a major reason for their dissatisfaction with Amazon.
Even retailers are facing problems in maintaining proper margins and protecting their brand identity. Big brands like Nike and Ikea have already walked away due to this inefficiency.
Amazon has access to a mass audience; this makes retailers unsure of setting up their online store. But, what if we say that any retailer with an e-commerce website can beat Amazon and earn big money.
Amazon indeed is a go-to option for buying online, but it comes with three major shortcomings that retailers can incorporate into their e-commerce site. These are:
1. One-day Delivery
Another primary source through which Amazon earns is via Amazon Prime.
It is a subscription-based model that provides additional services to those people who pay a fixed monthly or annual fee to Amazon.
Statistically, over 200 million people are currently using Prime membership, out of which 80% of them have done it just for faster delivery service.
This means people prefer paying extra money just to get their items delivered fast.
And, here is the catch.
Retailers can also collaborate with the best delivery service providers that can hand over parcels either on the same day or within 24 hrs.
Adopting this method will keep your business way ahead of your competitors, including Amazon.
2. BOPIS Service
The Buy Online, Pick-up In-Store culture is selling like hotcakes.
Statistically, 64% of people are more often going for pickup service than visiting a store after the pandemic. Buyers are avoiding crowded places and are looking for options that are convenient and safe.
BOPIS is one such service that is still unavailable by Amazon.
Read full post: www.24sevencommerce.com/how-to-beat-amazon-at-its-own-game/